$39 CAD/mo
One plan. One tier.
- Unlimited Bank Connections
- Multi-Currency Support
- Unlimited Receipt Uploads
- AI Bookkeeper (Trained by CPAs)
- Unlimited GST, HST, QST e-Filing
- Unlimited Invoicing (Stripe)
- Real-Time Financial Reports
- and much more
4.8 on Capterra
Markup Calculator
Turn a cost and markup into your selling price, profit, and margin in seconds. Or let ReInvestWealth track your revenue, costs, and profit automatically.
Trusted by 3,000+ entrepreneursCRA-certified
Made in Canada · Cancel anytime · Built by CPAs
Selling price$140.00
Profit$40.00
Profit margin28.57%
We work with the best in the business
The formula
How to calculate markup
Markup is your profit measured against what an item cost you.
Markup % = (Selling price − Cost) ÷ Cost × 100
Selling price = Cost × (1 + Markup %)
Don't mix them up
Markup vs margin
Same sale, two different percentages. Pricing off the wrong one quietly eats your profit.
An item that costs $100 and sells for $140 earns $40 profit.
Markup
40%
$40 ÷ $100 cost
Margin
28.6%
$40 ÷ $140 price
Same $40 profit. Markup is always the larger number.
Markup, GST/HST, and your CRA return
GST/HST is added on top of your price and passed to the CRA, so it never counts toward your markup or margin.
Sole proprietor or partnershipForm T2125 with your T1
Incorporated businessT2 corporate return
Pricing
One Price. One Plan.
Get Started For Free
30 days free · Cancel anytime
Trusted by Canadian businesses
Loved by founders, backed by CPAs
Amazing Software Backed by an Incredible Team
It's clear that the software was created by a team passionate about helping businesses succeed. They go above and beyond to provide support, which adds tremendous value to an already excellent product.
Made my life so much easier so I absolutely recommend
Easy, Fast
No learning curve, the built-in AI assistant answers all questions clearly. Easy to upload receipts, reports are clear and easy to read.
Effortless tax filings
My experience with them has been great. They're very responsive and helpful. The platform is continuously evolving and improving.
ReInvestWealth expedites the process
Highly recommend, it's helping my business
ReInvestWealth is a game changer
It's been really good.
It's been really good. It works a lot like QuickBooks but at a fraction of the price. Definitely give this system a go.
Really easy to use and save SOOOO much time!
Easy to use and AI features save a lot of time. Love the easy integration! The team are super responsive as well.
FAQ
Markup, explained
How do I calculate markup?
Markup is your profit as a percentage of cost. Subtract the cost from the selling price to get the profit, then divide by the cost and multiply by 100. For example, an item that costs $100 and sells for $140 has a $40 profit, which is a 40% markup. The calculator above does this instantly, and also shows the selling price if you enter a cost and a target markup.
What's the difference between markup and margin?
Both measure profit, but against different bases. Markup is profit divided by cost; margin is profit divided by the selling price. The same $40 profit on a $100 cost is a 40% markup but only a 28.6% margin (40 ÷ 140). Markup is a higher number than margin for the same sale, which is why confusing the two leads to underpricing. Use the profit margin calculator when you want margin.
How do I set a selling price from a target markup?
Multiply your cost by 1 plus the markup percentage. A $100 cost with a 50% markup gives a $150 selling price ($100 × 1.5). Enter your cost and markup in the calculator and it returns the price, profit, and margin.
What is a good markup percentage?
It varies by industry and by whether you sell products or services. Retail often runs 50% or more; trades and services set markup to cover labour, overhead, and a profit cushion. Rather than copy a benchmark, work backwards from the margin you need to be profitable after all costs. The calculator lets you test different markups and see the margin each one produces.
Does my markup include GST/HST?
No. Markup and margin are about your profit on cost. GST/HST is charged on top of your selling price, collected from the customer, and remitted to the CRA, so it never forms part of your markup or margin. Set your price with markup first, then add GST/HST at checkout.
Is this markup calculator free?
Yes, it's free with no sign-up required. ReInvestWealth is accounting software that tracks your costs, revenue, and profit automatically, so you can see real margins across your whole business, not just one item. You can start a free 30-day trial anytime.
More free tools
Know your margins across the whole business.
A calculator prices one item. Let ReInvestWealth track your costs, revenue, and profit automatically, so every price you set is based on real numbers.