Airbnb Just Opened a New Services Marketplace. Here’s How to Stay Profitable

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In May 2025, Airbnb made headlines by launching Airbnb Services, Airbnb Experiences, and an all-new Airbnb app. The new Airbnb Services Marketplace in particular, enables individuals and businesses to offer a wide range of services to travellers, from personal training and cooking classes to wellness treatments and photography.

This release presents a massive opportunity for service-based entrepreneurs and side hustlers. But with new revenue streams comes new complexity, particularly when it comes to managing your business finances. That’s where ReInvestWealth, an AI-powered accounting software built specifically for entrepreneurs and small business owners, comes into play.

In this article, we’ll explore Airbnb's new update in detail, what it means for Services hosts, how to stay profitable, and how ReInvestWealth helps you take control of your finances as your business scales.

Airbnb Launches a New Services Marketplace

Airbnb’s new “Services” and “Experiences” categories represent a major shift in how the platform envisions the future of travel. No longer just a booking site for homes, Airbnb now offers travellers the ability to book personalized, on-demand services that make their trips more memorable and convenient.

Some of the newly featured services on the platform include:

• Private chefs and cooking classes

• Guided hiking or cultural tours

• Fitness or yoga sessions at the rental

• Massage or wellness services

• Pet services and photography

  
  

These services aim to replace what traditional hotels often provide, giving travellers the best of both worlds, the authenticity of staying local with the luxury of personalized hospitality.

According to Airbnb’s announcement, the new platform update includes improved search, booking, and review systems for services, as well as support for local small business providers, not just professional hosts.

“We’re not just a place to stay anymore. We’re where travel lives. And travel includes the people you meet, the things you do, and the memories you make,” said Brian Chesky, Airbnb’s CEO.

The Financial Side of Offering Services on Airbnb

For entrepreneurs jumping on this opportunity, there’s a lot to gain, increased visibility, access to a global customer base, and the infrastructure Airbnb provides for bookings and payments.

But the financial reality of running a service-based business, even on Airbnb, includes:

• Tracking income from multiple bookings and services

• Separating personal and business expenses

• Budgeting for taxes

• Managing receipts and deductions for supplies or transportation

• Identifying eligible write-offs and tax deductions

  
  

This is where many side hustlers and solopreneurs get stuck. Airbnb provides the platform, but not the financial infrastructure to run your business smoothly, and that’s where ReInvestWealth steps in.

How to Stay Profitable as an Airbnb Services Host

If you're offering services on Airbnb’s new Services Marketplace, staying profitable means more than just setting a price and showing up. With Airbnb taking a small cut, you need a clear plan to track your true costs, protect your margins, and make every session count.

1. Know Your True Costs

   1. Add up all expenses per booking.

   2. Include Airbnb's 15% service fee.
      

2. Set a Smart Minimum Rate

   1. If your goal is to earn $50 profit per session:

      1. You need to charge at least $50 more than your costs

      2. Then add the 15% Airbnb fee to get your minimum price

      3. You should never charge less than your minimum price

3. Track Your Profit Automatically

   1. Use a tool like ReInvestWealth to:

      1. Sync income from Airbnb payouts

      2. Automatically track expenses like product purchases, gas, or travel costs

      3. Instantly see real profits, not just total earnings
         

4. Look for Tax Write-Offs

   1. Many of your costs may be deductible:

      1. Mileage/travel

      2. Supplies

      3. Phone or app fees

   2. ReInvestWealth can help you tag these so you're not overpaying at tax time
      

5. Adjust Pricing As You Go. After 10–20 sessions, review:

   1. Average profit per session

   2. Best-performing days/times

   3. Any patterns in no-shows or high-tip clients

How ReInvestWealth Helps Airbnb Entrepreneurs Thrive

ReInvestWealth is an AI-powered accounting software created specifically for business owners. It’s primarily designed for entrepreneurs offering services, like Airbnb Services hosts.

Here’s how ReInvestWealth supports your business:

Automatic Income Tracking

ReInvestWealth connects to over 10,000 bank accounts and categorizes transactions automatically using powerful AI models, helping you track income from Airbnb and other platforms (like Stripe, PayPal, or Square). You’ll always know what you’re earning and where it's coming from.

Automatic Expense Categorization

Whether you're shopping for your yoga class, paying for equipment, or covering local transportation costs, ReInvestWealth helps you categorize business expenses accurately, by connecting to your credit cards and bank accounts. We'll automatically identify and track your tax deductions for you.

Smart Receipt Tracking

With ReInvestWealth, you can easily upload receipts using the Smart Receipt Shoebox, which automatically stores and matches you receipts with your transactions; ensuring you never miss a tax-deductible write-off.

AI Bookkeeper

The AI Bookkeeper at ReInvestWealth will analyze your bank transactions and receipts to do the bookkeeping for you. It works in real-time, keeps improving and is trained by professional accountants.

Review Financial Reports

Access detailed financial reports, including profit and loss statements, cash-flow reports and balance sheet reports, to gain a clear view of your business’s performance. These insights empower you to make informed decisions, maximize earnings, and strategically grow your career.

Celebrities Join Airbnb to Celebrate the Launch

To bring visibility to this launch, Airbnb partnered with several celebrities to host exclusive "Original Experiences." These events are curated by household names and are available for booking directly on the platform, helping to boost the service ecosystem with high-profile exposure.

Here are a few notable examples:

• Jimmy Kimmel is hosting a backyard summer cookout in Hollywood, featuring a team of top chefs and mixologists.

• Megan Thee Stallion is curating a luxury girls’ trip experience with music, beauty, and self-care.

• Sabrina Carpenter, the singer-songwriter, is offering a behind-the-scenes look at her creative process.

• Patrick Mahomes, NFL superstar, is offering a day-in-the-life experience combining sports, relaxation, and culinary delights.

  
  

These events are more than just marketing stunts; they signal Airbnb’s commitment to turning experiences and services into core pillars of its brand.

Jimmy Kimmel commented, “This isn’t just dinner — it’s an experience. I’m excited to share something personal and memorable with guests from around the world.”

These collaborations highlight how the services marketplace is being positioned not just as an add-on, but as a key revenue stream for creators and entrepreneurs alike.

Conclusion: Turn Opportunity Into Long-Term Growth

Airbnb’s foray into the service economy is a clear sign that the future of entrepreneurship is flexible, experience-driven, and platform-enabled. Whether you’re a chef, trainer, artist, or guide, the opportunity to monetize your skills has never been more accessible.

But opportunity alone isn’t enough. You need the right tools to ensure you’re not just busy, but also profitable, compliant, and in control of your finances.

That’s why ReInvestWealth is the ultimate financial companion for Airbnb Services hosts. From tracking every dollar to preparing you for tax season, ReInvestWealth gives you the confidence to grow your business sustainably.

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Disclaimer

The content of this blog post is for informational purposes only and does not constitute accounting, tax, business, or legal advice. While ReInvestWealth offers professional accounting and tax advice through paid consultations with a CPA, the information provided here is general in nature and may not be applicable to your specific circumstances.